Introducing Nichebiz Mom
April 27th, 2007 by mompren-ellenThis morning as I was on my hands and knees scrubbing my bathroom floor, I thought to myself that lots of people were at their important jobs right now, saving lives, crunching numbers, baking something yummy….and I was scrubbing my bathroom floor, on my knees, with rubber gloves on ( that had holes in them). But I also realized, as I was cleaning up all sorts of things that little boys leave behind on bathroom floors, that it was 8 am and I had worked at my business for 4 hours already, and I was done with that job for the day. I was up at 4 am, filling orders, replying to emails, tweaking my website and networking with potential clients and counterparts online. By the time I closed my site, logged out of my email and put my packing supplies away, I realized that I was, in all respects, done with my business for the day. I was still in my PJ’s watching the Today Show. How many of the people that get up, drive to work, sit behind a desk, save lives, crunch numbers or bake something yummy, are done with their jobs after only 4 hours of work? All of a sudden, scrubbing floors didn’t seem so bad after all.
So, I am Nichebiz Mom, the curator of all things niche! What is a “niche” anyway ( besides a really weird sounding word)?. To be simple, a “niche” is what you need to find for YOUR business to be successful. Your “niche” is the passion you have, what drives you, what you really want to do, and the target market you are after. Doesn’t really sound simple, does it?
It took me 5 years to find my niche, my target market, and the niche products I wanted to sell. I won’t say that finding your niche is always easy. Sometimes it takes years to figure it out. Basically, however, you need to narrow down the product or service you are going to sell, and whom your target market is going to be. You will see with our other Moms here, that they have narrowed down their target audience with a product that fits a need for those people.
My business, Horse*itZ is a niche business. I target horse lovers, who may or may not own horses, who want their kids to have cute horse themed clothing and accessories. I make all of my own products and I sell to a target market of horse lovers with kids to buy for.
What you are dreaming about producing, making, selling or providing probably has a market of people somewhere who really need or want what you sell. Evaluate what it is you are offering, and who you are going after to buy it. This is your niche. We’ll talk lots and lots about this in future posts ( in between the four kids I have running around, a house that is always destroyed and a business that’s growing!). I promise to come up with something good!
