Determining your niche in your Virtual Assistant Business

July 21st, 2008 by DianaEnnen

Determining a niche for your virtual assistant business can sometimes be hard to decide on.  For me, it changed through the years.  In 1985 I did mainly medical transcription.  Then  attorneys started calling and I offered medical and legal transcription.  Then I got my paralegal degree and phased out the medical transcription part of my business, and went more with legal. \r\n\r\nIn 1996, after a bout with carpal tunnel syndrome, I wrote my first book.  Words From Home;  Start, Run and Profit from a Home-Based Word Processing Business.  I started marketing it in addition to my business.  That\’s when the publicity bug hit.  I love marketing.  Everything about it.  The drive to write a great release.  The research … going from site to site to find more and more places to submit and then hitting on the occasional jackpot sites.  Coming up with pitches.  It just fit my personality. \r\n\r\n That\’s what you need to do too with your virtual assistant business.  Find the niche that fits like a glove.  There are so many niches you can choose today. \r\n\r\nPublicity is just one niche to consider.  Here\’s my latest release that offers some feedback on it  I\’d love to hear about your niche and how you decided on it. So post away — Diana\r\n\r\nPublicity Virtual Assistants - The Key to a Successful PR Campaign\r\n\r\nMargate, FL – (July 2008) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity.  Successful authors know that to sell books, you need to do PR.  And even more importantly, you need to do a lot of PR.  You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come.  You need do an aggressive marketing campaign and get out there and promote your hard work.  Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.  \r\n\r\nPublicity Virtual Assistants are virtual assistants who specialize in publicity and marketing.  Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.\r\nDiana Ennen, author of Corel WordPerfect Office Ready Virtual Assistant Solution Pack and Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places.  It’s a matter of knowing what to do and where to do it that sets us apart.” \r\nPublicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process.   By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.\r\n\r\nIf you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information.  Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com.  Ennen is hosting a series of teleseminars starting Wednesday  June 30th at 2:00 P.M. with Jill Hart, co-host of the highly popular MomCast Live Blog Talk Radio Show.  The first teleseminar is on press release writing and submissions and article writing, two areas that publicity virtual assistants can excel at to benefit their clients.\r\n 

about


Patricia Cobe and Ellen H. Parlapiano are authors of the books Mompreneurs® Online: Using the Internet to Build Work@Home Success (Perigee, 2001), Mompreneurs®: A Mother's Practical Step-by-Step Guide to Work-at-Home Success (Perigee, 1996), and founders of MompreneursOnline.com.

They are recognized as leading authorities on women-owned businesses, and have offered entrepreneurial advice on Oprah, the CBS Early Show, NBC Nightly News, Good Morning America, and numerous other TV and radio shows nationwide.

In the ten years since they coined and trademarked the catchy word “mompreneurs,” they have watched the entrepreneurial mom movement explode.

Meet Our Blogging Team:

  • Baby Product Mom / Phylana Stowers: Phylana is the Founder and CEO of Stowers Swaddlers & Stationery, a business which includes infant swaddling blankets, burp cloths and note cards. The mother of 5 resides in a suburb of Pittsburgh, Pennsylvania.
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  • Blogging Mom / Amber Miner: Amber is the Founder and President of Baby Fabulous and also co-owns BizyBlogs, a blog setup and content services company, with her husband, Jason. The mom of two resides in San Diego, CA.
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  • Inventor Mom/Leslie Haywood: Leslie is Founder and President of Charmed Life Products and inventor of a grilling accessory called Grill Charms ®. The mother of 2 resides in Charleston, South Carolina.
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  • Designer Mom/Melissa Yamello: Melissa is the owner and designer behind Storybook Studio, a company that manufactures art and craft products for children.She also provides graphic illustration/design services. The mom of 2 resides in New Jersey.
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  • Teacher Mom/Beth Butler: Beth is the creator of the Boca Beth bilingual program for young children. The mom of three resides in Tampa, Florida.
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  • Organizer Mom / Cindy Chrysler:Cindy is a Founding Organization Consultant for The Clever Container Co. and assists her husband, John, with his newest venture - Streamside Farm. They make toy barns using 100% reclaimed barn wood. The home schooling mother of four resides in Millington, MI.
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  • Photo Mom/Jill Caren: Jill is a photographer/artist who began Expressions Photo Design, where art and gifts are made from your personal photographs. The mom of one resides in Morganville, NJ. View Blog
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  • Programming Mom/ Susan Scheid: Susan is a web application programmer who developed the e-commerce catalog system OptionCart. The mom of one resides in the Delaware, Ohio area.
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  • Virtual Assistant Mom/Diana Ennen: Diana is the author of numerous books on starting a virtual assistant business, and the President of Virtual Word Publishing . The mom of 3 resides in Margate, FL.
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  • Customer Service Mom/Janene Jaroscak: Janene is Founder and President of Trending Solutions, a customer service and order fulfillment company that supports small businesses. The mother of 1 resides in New Albany, OH.
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  • Music Mom/Cher Klosner Lane: Cher is a singer/songwriter, from the sibling duo, "Cher & Gene Klosner", Co-Founder of Audible Chocolate Productions, Co-creator and Co-producer of the award winning "Stardust" lullaby CD. The mom of one and her husband, Emmy Award winning "The Simpson's" Assistant Director and animator, Ben Lane, reside in Omaha, NE with their son.
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  • On-the-Move Mom/Stacy Dallman: Stacy is the founder of Nookums, LLC and inventor of a baby product called Paci-Plushies™. She recently relocated her family from California to Russia , as her husband plays hockey professionally there. The mother of two shares her amazing journey as a mom and inventor overseas.
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  • Website Mom/Holly Klassen: Holly runs Fussy Baby, a website that helps parents of fussy, colicky or 'high-needs' infants. Holly currently resides in Vancouver, Canada with her husband and two kids.
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