Perfecting my sales presentation
May 24th, 2008 by BloggingMommyWe picked up new boutiques in Orange County yesterday. I do not have a background in sales (beyond waitressing / bartending my way through college), so I have been on quite the roller-coaster ride since walking into my first boutique and making my first pitch.
Two new clients yesterday, one was by appointment, one was a cold-call. The appointment yesterday was the first one I’ve been in where they actually had an area for me “set up”. I was thrilled. It made such a difference to have a few moments to get the line sheets and samples out and arranged in an orderly fashion before giving my spiel.
Luckily, I had quite the drive to get to my appointments and I had spent it thinking of how I would present my line with more of a presentation than I have in the past. I’m used to just launching right in with “Our signature item is..”. Now I start with “Have you heard of Baby Fabulous?” and then “let me tell you a little about the company”. Which is just a two-liner high-lighting the main things about our brand.
As I write this, it sounds weird to me that I haven’t had more of a presentation in the past. But everything is a learning experience. Every single time I make a sales pitch to a buyer, I learn something new about how to improve my pitch the next time…if not quite a few new things.
Our line is finally extensive enough that there is literally something for everyone. I’m completely itching to design the clothing collection I’ve been working on in my mind, but there are a few other things to invest in for the business before launching a new line.
Which is good because it gives me plenty of time to do my visualizing regarding all the buzz there will be around the release of my first seasonal collection. I will get there, all in due time.
We had a rewarding evening out with the kids, doing what THEY love - Chuck E. Cheeze. And we worked so hard all week, meaning our kids sacrificed time with us all week - so we spent a good three hours there letting them run themselves ragged. It was a great way to kick of the three day weekend.
