Winding down doesn’t means slowing down
Yesterday was a crazy day… okay, I’m going to quit saying that because when “crazy” becomes “the norm” then crazy isn’t really crazy anymore now is it? After my TV appearance Wed my PR gals thought it would be good to make up a little sign with my logo and something saying “Grill Charms, the perfect stocking stuffer for the Griller in your life, as seen on Low Country Live 12/19/07”. We worked on that Wed night then I printed out enough for all my local stores. I took down enough 5×7 frames from around my house to put them in. They actually turned out really cute. (Wed afternoon I called all my local stores and asked if they would display my sign by the charms if I brought them and all but 1 said okay) The store that does the most volume actually said they had absolutely no room for anything else in the store, but I can’t complain, they can really move some product! So yesterday morning I loaded up the kids in the minivan, put on the Nemo DVD and schlepped them from one end of town to the other!! They ate fast food in the car, and got to watch TV so it was a banner day for them. (We only allow the DVD to be on if we go on LONG car rides on vacation somewhere, so watching Nemo around town was a HUGE deal). It only took me about an hour and ½ and that included 1 potty stop and 10 minutes at the drive thru window.
Right now all the retailers are up to their eyeballs with holiday shopping so I have completely shut down my wholesale sales efforts. So close to Christmas, no retailer will even talk to you as they are so busy with what they have. My internet sales have pretty much dried up because of the shipping time so I’m using this “down” time to formulate my plan of attack for the first week of January. I’m gathering my list of target stores and leads so come the first week of January I can hit the ground running! I just got an email from
Taiwan with the tracking number of my first 100 sets (broken down, coming airfreight) of the Spicy Collection. I advised my PR gals that I wanted to tie the launch of the “Spicy Collection” with the very “Spicy” gift giving holiday of Valentines Day. There are so many gifts for the girls out there for this day of love, but not so much for guys, so that’s what our next PR efforts are going to be focused on. I guess that’s all for now guys. If I don’t talk to you before then, Merry Christmas and Happy Holidays!!!
Leslie Haywood, Founder and President of Charmed Life Products, Inventor of Grill Charms™ www.grillcharms.com



