What do you call yourself?
Great topics are always posted on the board, thanks! What to name your company… Okay, so you’ve decided to take the plunge and build a business, a company and a brand around your new invention. Congratulations!!! What are you going to call yourself? When inventing a new product you often times get all consumed by what to call your invention (usually that cones first) that when the time comes to name your company, you have fallen in love with your invention so much, you just want to call your company the same thing! Many experts will tell you it is not the best (although it’s is done all the time and works out fine) to call your company and invention the same name. It makes such perfect sense though and is sooooo tempting to do, so why is this not a good idea? (I REALLY struggled with this one myself) There is one simple, easy reason… you might think right now, “OMG, this is the only thing I will EVER do, if I live through this process, I don’t see how I will ever invent another thing EVER!” I know it is impossible to see the forest through the trees sometimes. I might eat my words in a year or two, but it really seems that once you get the process down, you kinda get the bug. The steps and stages you feel are so overwhelming in the beginning become second nature and you will get contacts and distribution channels and resources in place to a point that adding new products to your line will be a natural progression. This is not always the case and yes, there are A LOT of one hit wonders out there, but maybe you shouldn’t limit yourself right in the beginning. What if Robert Wood Johnson and his 2 brothers called their company “Surgical Dressings Inc”. Where would Johnson & Johnson be today??
Leslie Haywood, Founder and President of Charmed Life Products, Inventor of Grill Charms™ www.grillcharms.com
