I can not recommend it enough. I could not believe the glitches we found with our website, or how some things that didn’t bother us would have made her leave the site. Now we’ve re-vamped and we’re still tweaking, but then we’ll do ANOTHER round of user testing.

You have a great point about being too familiar with your site; of course you know how to move through it and where everything is - the question is does anybody else?

Good luck with your changes. It’s looking good - and it’s a forever ongoing process anyways.

Oh, I also wanted to second your thoughts on how hard it is to get real feedback. After we changed the navigation for our site we’d hear “oh, it’s so much better, I didn’t want to tell you before..” UGH, why not? Tell me everything. But people just say “it’s nice”.

Thanks for writing this!