Thought you might get some tips out of my latest article on Social Media Tools.  Thanks!  Diana

Social Media Tools For You – Business Just Got a Whole Lot Better

Social media is definitely hot now as a means to get clients and more exposure for your business.  But understanding it all can be a challenge. Not anymore.  This week we are going to break it down and show you the different social media tools and just what they can be used for in your business.

First the granddaddy of them all, Facebook. No need to tell you what Facebook is, but let’s concentrate on how it can drive sales to your business.  It’s important to use your Facebook page itself as marketing tool by providing information on your business and a means to connect to you on there.  It allows you to brand your business, drive more traffic to your site, post events, etc. I’ve also discovered that the advertising feature of Facebook ads works well too.

Twitter next – I for one am definitely a Twitter addict.  I love it.  Not only because I can connect with my friends and associates, but because it drives people to my site and the events that I host.  For example, I’m doing a PR class now, and being able to tweet about it gives me more signs-ups.  You just can’t beat that added exposure.

YouTube – There is no denying the power of videos.  People love to feel more connected with you personally online and this is a means to do it.  We recommend not only doing a single video about your business, but developing a whole series on tips that show your expertise.  Just make sure these add value and aren’t just an advertisement.

TubeMogul – For video uploads and syndication, this allows you to upload a single video to dozens of video sites including YouTube. Oh yes, it’s that easy!

Flickr – This allows you to download photos and easily add them to your blogs and presentations.  This is especially beneficial for real estate agents, wedding planners, event companies, etc.  When you can show what you can do for clients and have done previously, it entices people to want to know more.

There are so many more, but this should get you started.  Isn’t it amazing what’s out there today.  Until next time, happy marketing!

Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com where she specializes in PR and marketing and business startups.  Contact her at Diana@virtualwordpublishing.com or @dianaennen