Nothing like getting back into the swing of blogging after being away for a while. Sigh. So here goes!
For those of you reading, there’s been a lot of recent activity at Mompreneurs – so many of the gals are getting local press or getting on The Big Idea. And wow, am I excited for everyone! It’s such a great boost for these gals, and there’s nothing more inspiring than seeing other moms ‘make it’.
But as my hubby and I watch the show each night (he’s now hooked too – it’s our wrap up for each day!), we watch in amazement as all these brave souls talk about their stuff. And every night, we end up looking at each other and saying the same thing: “I think it’s awesome that these people get out there, and I’ve learned a lot from this episode, but I personally would never want to be on that show!”
I know, I know. You’re thinking we’re crazy not to want that kind of publicity, right? But in all honesty, neither one of us has the kind of personality that works well on TV, and we’d look like goobers. I’m not trying to be self depreciating. I like who I am, and I’m a very social person. But if I had to speak on a show, I’d get nervous and I’d look like a total dork! It’s a moot point anyway – our product is one we only sell direct to resellers and not to the general public, so a show like this would not be a good avenue for our business. But even if it was, it would not be something that would appeal to either of us.
That really made me think about how successful entrepreneurs tend to migrate towards products or services that they’re not only passionate about, but that also fit their personalities. If you’re the bubbly outgoing type, a product that is tailor made for announcing to the world probably fits you very well. If you want to be outside 24/7, a product that can be sold in a shop at the beach may be right up your alley. If you love clacking away at the computer, a business selling web services or doing virtual assistance work probably fits you best.
It’s not enough to just have a passion for something and a great idea based on what others want to buy. We also need to look at the avenues for marketing the product or service, to make sure it fits us as a person. Only then will we have a business model that thrives with us as owners.