Did it Play?

Posted by For Inventors at 8 February, 2008, 9:16 am

YES IT PLAYED!!!? Last night The Big Idea put Grill Charms (and 3 other One Minute to Millions products) to the test in Peoria IL.? Here is a little background on Peoria and why it is so important according to Wikipedia: ?

“The saying, “Will it play in Peoria?” is traditionally used to ask whether a given product, person, promotional theme or event will appeal to mainstream (also called “Main Street“) America, or across a broad range of demographic/psychographic groups. The phrase originated during the vaudeville era and was popularized in movies by Groucho Marx. The belief was that if a new show was successful in Peoria, a main midwestern stop for vaudville acts, it would be successful anywhere. The phrase subsequently was adopted by politicians, pollsters and promoters to question the potential mainstream acceptance of anything new.In the United States, Peoria, Illinois, has legendary status as a test market.
Peoria has long been seen as a representation of the average American city, because of its demographics and its perceived mainstream Midwestern culture. Years later in the 1960s and 1970s,
Peoria was deemed an ideal test market by various consumer-focused companies, entertainment enterprises (films and concert tours), even politicians, to gauge opinion, interest and receptivity to new products, services and campaigns.”?

Last night 80% of those surveyed said they would buy Grill Charms!!!? YIPEEEE!!?

Reference: http://en.wikipedia.org/wiki/Will_it_play_in_Peoria%3F?

Leslie Haywood, Founder and President of Charmed Life Products, Inventor of Grill Charmsâ„¢? www.grillcharms.com

Category : The Journey of Grill Charms!