As mompreneurs we are ever so busy that doing something proactive in marketing can seem like a lot of work. Especially when it is something you are new at (like getting PR), it can be intimidating to even start. If you haven’t heard of HARO (Help a Reporter Out) or Journalist Source (for Canadian companies) yet, you’re in for a treat.
Both are free services where you sign up and several times a day an email is sent out with 10 – 20 reporters looking for experts or “journalist sources” to interview and quote for their story. By signing up, you can have hot PR inquiries delivered to your mailbox and it makes it easier for you proactively contact reporters and get PR for your company.
It’s a great way to learn what types of stories are being written about, magazines that may be reaching your target market that you didn’t know about, and make personal connections with reporters who may write about you and your company.
So you don’t get overwhelmed, I suggest creating a mailbox filter where these emails automatically get filed. That way you can look at them at your leisure, during the time you have blocked out for marketing and getting buzz for your business.
Serial Entrepreneur, PR, Marketing and Lifestyle Strategist
If you’ve had experience and/or success with either HARO or Journalist Source, I’d love to hear about it. Let me know on:
One of the key components for getting PR is a Media List. After all, once you have your press release or story that you want to send to a reporter, how are you going to contact them?
A media list is simply a list of reporters, their contact information and the name of the magazine, newspaper or website that they write for. PR agencies and consultants can often charge upwards of a $1000 to create a media list for you.
Here’s how to build your own list in just 30 minutes a week or less.
• What do YOU read? List your favorite papers, magazines, websites and even TV and radio shows that may be interested in featuring your company.
• What do your customers read? If you can find just one website they are reading, chances are that website will have sponsors, partners or a resources page where you can find other media that your customers may be browsing. And so on, and so on.
• Who accepts submissions for new products? Most likely it will be a new products editor, news editor or in smaller publications, the editor-in-chief.
• Read the magazine and note if there is a columnist or reporter that is most likely to cover you for a feature story or interview.
If you do this every week, by the end of the year you will have built up 52 solid contacts that may be writing about your company.
PR in Your Pajamas: Practical Publicity for Mom Entrepreneurs