Jul 14
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PR Headlines That Get You Noticed

I always start with the headline first when writing media pitches or press releases. Doing so helps keep me focused on the main point I want to get across and a good headline piques a journalist’s interest.

Author: PR Mom
May 26
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The Difference Between PR and Advertising

Both PR and advertising are important in the marketing of a business, depending on what stage your business is at. PR builds awareness of your product or service, and advertising supports the brand when it gets known.

Author: PR Mom
Apr 28
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What is PR?

When I was in university, I was studying to be a journalist when one of my professors suggested I go into PR. He told me there would be more opportunities in the field, more flexibility, and I would still be applying a lot of the rules of journalism in my work. I looked [...]

Author: PR Mom
Jan 31
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Pay it Forward

I have a great little story behind the below hit, but first I’m going to catch you up on some stuff. This past week I hired 2 sales reps. 1 for FL and 1 for NC. As with most manufacturer’s reps, they are commission only (be prepared to pay about 15%) and only get paid [...]

Author: Inventor Mom