Sep 09
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4 Ways to Get Raving Fans

PR expert Elena Verlee shares why a customer testimonial is key in a PR program. Customers raving about your company gives you third-party credibility - which is so important for small businesses.

Author: PR Mom
Jul 14
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PR Headlines That Get You Noticed

I always start with the headline first when writing media pitches or press releases. Doing so helps keep me focused on the main point I want to get across and a good headline piques a journalist’s interest.

Author: PR Mom
May 26
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The Difference Between PR and Advertising

Both PR and advertising are important in the marketing of a business, depending on what stage your business is at. PR builds awareness of your product or service, and advertising supports the brand when it gets known.

Author: PR Mom
Apr 28
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What is PR?

When I was in university, I was studying to be a journalist when one of my professors suggested I go into PR. He told me there would be more opportunities in the field, more flexibility, and I would still be applying a lot of the rules of journalism in my work. I looked [...]

Author: PR Mom
Apr 21
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Hi, I’m PR Mom

Hi everyone!
I wanted to introduce myself as your PR Mom blogger. I’m Elena Verlee, a serial entrepreneur with three companies and 17 years of experience working in PR in North America, Europe and now Asia! I’ve had an international PR consultancy for over a decade working with start-ups as well as billion dollar [...]

Author: PR Mom