Jul 12
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TRADESHOW 101: Don’t go near the pole!

I realized last night after a discussion with a friend regarding our booth selections at Toy Fair that I never talked about picking a booth.? There are a few good things to consider when choosing your booth.? First of all, the first time out, you don’t get much of a choice.? Don’t be discouraged by [...]

Author: Toy Mom
May 18
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Do you have what it takes?

Do you have what it takes to be a millionaire?? That was a topic of conversation on a recent Donny Deutsch episode.? http://www.cnbc.com/id/24636355?? I thought that these questions from Cynthia good, CEO and founding editor of PINK Magazine, ?were so great that I wanted to share them to make you decide if you are on [...]

Author: Toy Mom
May 10
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Social Networking

Taking a step away from tradeshows for a moment, the big topic today seems to be about social networking.? We have sites like MySpace, Facebook, LinkedIn, Twitter, etc that are all about networking and connecting with each other.? Through our own connections, we might be able to link two friends together to help in business [...]

Author: Toy Mom
May 05
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Tradeshow 101: Checklist of items to bring with you

Packing for the tradeshow needs a little thought especially if you have to ship items.? You will most likely have to have everything packed up 2 weeks or more in advance depending on how or where you are going to ship it.? If you are driving, then you have a little more leeway however you [...]

Author: Toy Mom
Apr 25
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Tradeshow 101: Marketing

It’s true that you could attend a tradeshow without spending any effort on marketing but if you want to make the most of the show, I highly recommend letting the world know that you are planning on being there….perhaps not the world but at the very least a nice cross section of attendees.? ?
Before the [...]

Author: Toy Mom