May 26
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The Difference Between PR and Advertising

Both PR and advertising are important in the marketing of a business, depending on what stage your business is at. PR builds awareness of your product or service, and advertising supports the brand when it gets known.

Author: PR Mom
Apr 28
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What is PR?

When I was in university, I was studying to be a journalist when one of my professors suggested I go into PR. He told me there would be more opportunities in the field, more flexibility, and I would still be applying a lot of the rules of journalism in my work. I looked [...]

Author: PR Mom
Apr 21
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Hi, I’m PR Mom

Hi everyone!
I wanted to introduce myself as your PR Mom blogger. I’m Elena Verlee, a serial entrepreneur with three companies and 17 years of experience working in PR in North America, Europe and now Asia! I’ve had an international PR consultancy for over a decade working with start-ups as well as billion dollar [...]

Author: PR Mom